Front of a vintage car with round headlights on grass, black and white

[Work Detail]

[OVERVIEW]

Divids ©2026

BRAND REFRESH

DESIGN SYSTEM

Eight chrome 3D abstract shapes arranged in two rows

We helped Obsidian Drive refresh a respected heritage brand and rebuild its digital product—keeping what customers trust while making every touchpoint feel current.

We helped Obsidian Drive refresh a respected heritage brand and rebuild its digital product—keeping what customers trust while making every touchpoint feel current.

We helped Obsidian Drive refresh a respected heritage brand and rebuild its digital product—keeping what customers trust while making every touchpoint feel current.

We helped Obsidian Drive refresh a respected heritage brand and rebuild its digital product—keeping what customers trust while making every touchpoint feel current.

CLIENT

Obsidian Drive

Obsidian Drive

INDUSTRY

Luxury Automotive

Luxury Automotive

SERVICES

Brand Refresh, UI/UX Design, Design System

Brand Refresh, UI/UX Design, Design System

YEAR

2025

2025

Rear of a black sports car with round red tail lights in a parking garage
Dark grey sports coupe with blue headlights against a black background

PROJECT HIGHLIGHTS

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More configurator completions after the redesigned experience.

Heritage Refresh

  • Refined logo and wordmark.

  • Updated color and material palette.

  • Respect for four decades of brand equity.

Design System

  • Shared component library for all products.

  • Documented tokens and usage rules.

  • Faster handoff between design and engineering.

Digital Product

  • Rebuilt vehicle configurator.

  • Clearer model comparison flows.

  • Accessible interface on every device.

Front of a vintage car with round headlights on grass, black and white

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CONTACT

DIVIDS

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