Lucent Auto Integrated Marketing Campaign

Rear of a silver car with red tail lights in a dark parking garage

BACK TO OUR WORKS

[Work Detail]

[OVERVIEW]

MARKETING

CONTENT

Eight chrome 3D abstract shapes arranged in two rows

We planned and produced an integrated campaign that introduced Lucent Auto to new audiences—connecting content, paid media, and measurement into one growth program.

CLIENT

Lucent Auto

INDUSTRY

Electric Vehicles

SERVICES

Campaign Strategy, Content Production, Paid Media

YEAR

2025

Close-up of a black car bonnet covered in raindrops beside a glowing headlight

Front of a green sports car with a crew working behind it in a dim car park

PROJECT HIGHLIGHTS

+00%

Growth in qualified test drive requests during the campaign.

Campaign Strategy

Audience research and channel planning.
One core idea for every platform.
Clear goals tied to business results.

Content Production

Hero film and social cutdowns.
Editorial stories and photography.
Reusable templates for local teams.

Measured Results

Live performance dashboard.
Weekly creative testing.
Budget shifted toward what worked.

LUCENT AUTO

LUCENT AUTO

LUCENT AUTO

LUCENT AUTO

Campaign Strategy

Content Production

Measured Results