UNDERSTAND THE TASK

People come to a product to get something done. Mapping those goals early keeps design decisions focused on what matters most.

Start by learning:

• What users are trying to achieve

• Where they get stuck today

• What success looks like for them

REMOVE FRICTION

Every extra field, click, or unclear label costs attention. Simplify flows until each screen has one obvious purpose.

Common improvements:

• Shorter forms with clear labels

• Consistent navigation patterns

• Helpful feedback after each action

TEST WITH REAL PEOPLE

Small tests reveal problems that internal reviews miss. Five conversations can change the direction of an entire feature.

Test regularly for:

• Task completion

• Points of confusion

• Accessibility on every device